Tuesday, February 8, 2011

Red Dress Collection 2011 Fashion Show at Mercedes-Benz Fashion Week


The Heart Truth will open Mercedes-Benz Fashion Week with its annual Red Dress Collection Fashion Show. More than 20 celebrity participants will showcase the power of the Red Dress to encourage women to take action to protect their heart health.


Featuring nearly 70 top fashion houses and 150 celebrities since its inception, this annual event--made possible through a partnership with the fashion industry--has helped to establish the Red Dress as one of the most recognizable health symbols in the country.


Celebrity participants in this year's Red Dress Collection Fashion Show include: The Biggest Loser's Alison Sweeney, Today Show host Ann Curry, The Good Wife's Archie Punjabi, reality television star Audrina Patridge, So You Think You Can Dance's Cat Deeley, television actress and Cover Girl Dania Ramirez, actress and former fashion model Denise Richards, actress and burlesque artist Dita Von Teese, Californication's Eva Amurri, recording artist Eve, actress and model Garcelle Beauvais, talk show host Gayle King, E! anchor Giuliana Rancic, singer and actress Julianne Hough, former professional boxer Laila Ali, television and screen actress Linda Gray, singer Patti LaBelle, Law & Order: SVU's Stephanie March, Three's Company/Step by Step actress Suzanne Somers, and Academy Award nominee Taraji P. Henson.
As the runway lights shine on the generous participation of celebrities and designers, we will showcase the power of the Red Dress in encouraging women to protect their heart health.


Dress Collection 2011 is presented by Diet Coke with national sponsor Swarovski and partners Bobbi Brown Cosmetics and AOL Inc.


The Heart Truth® created and introduced The Red Dress as the national symbol for women and heart disease awareness in 2002 to deliver an urgent wake-up call to American women. The Red Dress reminds women of the need to protect their heart health and inspires them to take action. Each February since its launch


The Red Dress symbol has come to life on the runway with the support of the fashion industry and celebrity models at the Red Dress Collection Fashion Show.




Red Dress 2011 Fashion Show


Red Dress Collection 2011 Fashion Show